When Gears 3 was unveiled at E3 this past June, EPIC Games gave us the epic news (pun intended) that Gears of War 3 would be released in April 2011. This gave gamers enough time to complete the first two with a buddy in preparation for the final chapter. Unfortunately, EPIC Games and Microsoft has just released a statement saying that they plan on releasing Gears 3 during the holiday season in 2011.
Sad news for all Gears fans. Here is that statement that was released to the press via Microsoft and Epic Games: "Gears of War 3 promises to be the biggest entertainment launch of 2011. The teams at Microsoft Game Studios and Epic Games have done great work thus far readying the title for release in the spring of 2011. However, we’ve elected to move the launch of Gears of War 3 until fall 2011 to make it the marquee title for the holiday season." Check out the full article at the Gears of War website here.
After reading the statement, it sounds like a money grab by Microsoft and Epic Games. While it may indeed just be a ploy to get more money, they are businesses. After all, the number one priority of a business is to make money and they will make more money if they release Gears 3 next holiday season. So while I am extremely disappointed of the delay, I understand the business decision in the holiday release. Bummerville.