Back in 2010 I purchased Mass Effect 2 for the Xbox 360. Along with my game came a code to join the Cerberus network. This was the first of many online passes that I would get in future games that are used to detour the sale of used games. They essentially were $10 DLC passes that came with a new game. Most gamers did not take kindly to this online pass idea. And while a number of companies are using it, EA is no longer counted in their number. Recently they have decided to kill the online pass program they started after finding that it was not popular. This was confirmed by EA senior director of corporate communications John Reseburg.
This means all new EA games will be finding a different way to get extra money from us gamers. Perhaps buying crafting materials like in Dead Space 3. That would be something right up their proverbial alley.